Head of Scalable Growth and Performance Marketing Analytics
Are you a growth expert who knows how to attract and retain users in the world of DeFi? OpenEden, a platform bringing real-world assets (RWA) to the blockchain, is looking for a Director of Growth. You will be responsible for leading our user acquisition, engagement, and retention strategies. This is a crucial full-time, remote role for a data-driven marketer who wants to build the future of tokenized assets.
Your role is to be the engine of our growth. You will develop and execute marketing campaigns, manage our community, and analyze data to find new opportunities to expand our user base. We are looking for a creative and analytical leader with a proven track record of growing products in the crypto space. This is your chance to lead the growth strategy for a company at the forefront of one of the most exciting trends in Web3.
📄 Job Description
📌 Requirements
- Proven experience in a growth or marketing leadership role at a crypto or fintech company.
- A deep understanding of the DeFi ecosystem and what motivates users.
- Experience with various growth channels, including digital marketing, content, community, and partnerships.
- Strong analytical skills; you make decisions based on data.
- Excellent communication and leadership skills.
- A creative and experimental mindset.
🚠️ What You Will Do
- Develop and own the company’s growth strategy and roadmap.
- Launch and manage marketing campaigns across multiple channels.
- Oversee community management on platforms like Discord and Twitter.
- Analyze user data to identify insights and opportunities for growth.
- Work with the product team to improve user onboarding and retention.
🏢 About the Company
📝 How to Apply
Note: This is an official job opening at OpenEden. Always be careful and apply through trusted channels.
❓ Frequently Asked Questions
Q1: What are “Real-World Assets” (RWA)? RWA refers to the process of taking assets that exist in the real world, like real estate or government bonds (like U.S. Treasury Bills), and creating a digital token on the blockchain that represents ownership of that asset.
Q2: Is the salary of $10,400 – $15,000 per year or per month? The salary range for this senior leadership role is $10,400 – $15,000 per month, which is equivalent to $124,800 – $180,000 per year. This reflects the high level of strategic experience required.
Q3: What is the most important metric for this role? The primary success metric will be the growth of our Total Value Locked (TVL), which represents the total amount of assets users have deposited into our platform. User growth and engagement are also key metrics.
Q4: Do I need to be an expert in traditional finance? No, but you need to have a strong understanding of DeFi and crypto marketing. A basic understanding of traditional finance concepts is helpful, but deep expertise in crypto growth is more important.
